Natural Emotional Well-being · Since 1936

Your Trust, Our Promise

Privacy Policy

Last updated: January 2026

My Bach Flowers Remedies (“we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the personal information you share with us when you visit our website, book a consultation, or enrol in our training programmes.

1. Information We Collect

We collect personal information that you voluntarily provide to us, including:

  • Name, email address, telephone number, and postal address
  • Date of birth (where required for consultations)
  • Health and emotional well-being information shared during consultations
  • Payment confirmation details where needed for bank transfer or PayPal records
  • Correspondence and feedback you send us

2. How We Use Your Information

Your information is used solely for the following purposes:

  • Providing consultations and personalised Bach Flower Remedy blends
  • Delivering training courses and supporting student learning
  • Communicating with you about your appointments or enquiries
  • Sending newsletter content (only with your explicit consent)
  • Maintaining accurate client records as required by professional standards
  • Complying with legal and regulatory obligations

3. Confidentiality of Consultations

All information shared during a consultation is treated as strictly confidential. Client notes are stored securely and are never shared with third parties without your written consent, except where required by law or where there is a serious concern for personal safety.

4. Lawful Basis for Processing

Under UK GDPR, we process your personal data on the following lawful bases:

  • Consent — for newsletter subscriptions and optional communications
  • Contract — to deliver the consultation or training service you have booked
  • Legitimate interests — to maintain client records and improve our practice
  • Legal obligation — to comply with tax, accounting, and regulatory requirements

5. Data Sharing

We do not sell, rent, or trade your personal information. We may share data only with trusted service providers (such as email platforms or payment services used to complete your booking) who are bound by strict data protection agreements, or where we are legally required to do so.

6. Data Retention

Client consultation records are retained for a minimum of seven years in line with professional practice guidelines. Marketing data is retained until you withdraw consent. Financial records are kept as required by HMRC.

7. Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request erasure of your data (where applicable)
  • Object to or restrict processing
  • Withdraw consent at any time
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

8. Cookies & Website Analytics

Our website uses minimal essential cookies to ensure proper functionality. We may use anonymous analytics tools to understand site usage and improve the visitor experience. You can disable cookies through your browser settings at any time.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is 100% secure.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise any of your rights, please contact: